The City of Cedar Hill’s Zula B. Wylie Public Library recently won in several categories of the Texas Library Association Branding Iron Award. These awards included the Campaign Category, which the library was simultaneously recognized for both its Read Across the World Campaign and Door to Discovery Campaign; the Speeches and Speaker’s Bureau Category and Collateral Materials.
The Read Across the World Campaign was created to increase the community’s involvement with its Summer Reading Program to engage local students in an art contest. Students submitted artwork and an online voting contest was conducted to determine the winners.
The Discover More than Reading banner designed to inform the public about the various ways that the library is changing to meet the needs of the community and can be used to discover more than books informs the public that they can access the internet and attend events or classes at the library too.
For the Library on the Go Speeches and Speakers Bureau Category, the library used vignettes showcased at various city outlets such as the recreation center or restaurants and city council meetings to remind folks that the library is an important part of the community.
Finally, for the Collateral Material Category the library won this award due to its creative use of yard signs to advertise “That a Summer Reader Lives Here.” When anyone registered for the Summer Reading Challenge they were given the chance to place a sign in their yard.